The Sales Funnel For Effective Online Marketing
The sales funnel is a fundamental part of business and marketing for many years. However lately it seems to me that the subject of funnels being used in Internet business is popping up everywhere on the web.
Truth is, people want to learn more about this marketing strategy and the best way to implement it to their online marketing campaigns. If you would like to know something more about the sales funnel to help you with efficient Internet marketing I invite you to continue reading.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. This marketing concept uses the term "funnel" to describe the sales process from beginning to finish. Because it uses a wide entry way for potential customers "Unqualified prospects" at the top and a much narrower opening for converted sales in the middle, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or entry of the funnel. They are people who might need your services or products however haven't been contacted by you before. There will be a lot of opportunities and sales later and you'll have people who've purchased your product/service.
Another reason why a lead-generation funnel idea is so effective is the fact it lets you track potential prospects at different levels of the sales process. By using the sales funnel to measure the amount of qualified prospects at each step, you will be able to determine how many potential customers will become actual customers.
A sales funnel allows you to see exactly what is going on and how your sales strategy is not working or succeeding or failing, or if your marketing campaign isn't attracting a sufficient amount of prospective customers somewhere within the process. This will help you to decide where to focus your efforts and help you reach your goals in marketing. It is a tool to monitor and evaluate the sales process of your customers.
The Front - End or Sales Funnel The top
Your sales funnel's top is the most active and most crucial part of your sales process. It is constantly tested. Your imagination and resources will limit the number of front-end strategies that you could develop.
The main goal of the front- end is to draw potential customers in and turn them into buyers later in the sales process.
When a prospect decides to sign up or purchases something you offer, they are "qualified". This is the point in the sales funnel where the prospective customer, or "Unqualified Prospect" is a qualified lead because they have taken an action they have the potential to buy your product or service.
You need to drive targeted traffic on your blog, website or squeeze page in order for your front-end system to function. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the best methods and resources to do this.
There are many methods to "qualify" an "unqualified potential customer. One of the most effective ways to qualify prospects is to create a squeeze page. This allows you offer something of value related to your product which people can get for free, or at a substantially lower cost, in exchange for their name and email. There are a variety of products to choose from, including newsletters, videos, emails, courses ebooks, as well as related reports.
We can see that the front-end is where people are attracted to your sales funnel. The back-end is what we should be focusing on.
The Bottom of The Funnel: The Back-End
The bottom, or back end of the sales funnel are where the majority of profit and sales take place. It typically contains your highest priced products. They are usually relevant to the exact same niche, but presented in different formats, like video or audio live interaction, private consultation.
The main difference between front-end and back-end is the kind of client as well as the cost of the product or services being offered.
Although it is true that only 1-2 percent of the people who access your front-end will be able connect to your back-end system, this tiny percent may not be of any significance. Because a few people will spend more money, it's okay.
Front-end products and services might cost less than $100, but back-end products, services and products typically cost in the 100s and 1000s. The back or bottom of the sales funnel is your primary source of revenue for an Internet business. It's also the most reliable part of the selling process.
As I mentioned earlier the sales funnel could be as simple or complex as your imagination or resources permit.
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